In 2002, West Virginia became one of 13 Strategic Evaluation States to make a commitment to participate in the national impaired driving high visibility enforcement campaign, coordinated by the National Highway Traffic Safety Administration (NHTSA). The 13 states were chosen because of their high alcohol-related fatality rate and/or number of alcohol-related fatalities. West Virginia conducted its impaired driving campaign in accordance with the NHTSA high visibility enforcement model. During the 2003 July 4th holiday period, West Virginia kicked off its campaign, which still continues. The campaign was evaluated for the period of 27 months, ending in September 2005. The campaign consisted of three main components: (1) enhanced periods of enforcement surrounding summer and winter holidays focusing on the use of sobriety checkpoints, (2) sustained enforcement between holidays and (3) media with an enforcement message. The enforcement component involved two crackdowns. Each crackdown was to cover 85 percent of the States’ population and use sobriety checkpoints and saturation patrols. Both paid and earned media supported West Virginia’s DWI enforcement and delivered a strong enforcement message. (Author/publisher)
Samenvatting